Many companies are marketing their brands to meet the growing demand from larger cities. There are at least 1 million of China’s 160 cities. Some companies, such as Adidas-Salmon AG and Naik, Inc., already have the strategy to enter small towns. This development and prediction is that companies in China will need to increase and strengthen logistics capabilities, whether by their own or third party provider. Apart from this, efforts to promote the PRC government’s consolidation will strengthen these trends.